Your Ideal PPC Management Supplement
You probably already use bid management software.
You’re also meeting or exceeding your business objectives for pay per click advertising.
What if we told you there was a supplemental ppc management program that could enhance your ppc performance over time, giving you a key competitive advantage in your marketplace by lowering traffic acquisition costs per visitor by 5%, 15%, 30% or more?
It seems unlikely, doesn’t it?
We can assure you that it is very likely. We can also tell you that it’s a long term journey and not an overnight success story. We’ve heard from several companies who maintain millions of keywords and millions in annual ad spend who have high quality scores. They tell us that competitive estimates from the likes of comScore say these companies are paying 2 to 3 times less for traffic than their competitors. And they get 2 to 3 times more traffic at the same time.
What is their secret?
Their secret isn’t a secret at all:
They are focusing intently and analytically on keyword:ad combinations or relationships, great ad copy and they’re ocd-like with account, campaign, and ad group organization.
Why does it take a long time?
When you want to improve quality, it boils down to hard work and incremental wins.
The biggest impact will come when you get historical (1+ years), statistically significant data and long-term quality improvements in the long tail. Ad copywriting and organizing accounts around real intent and relevancy is largely a manual, time consuming process. It’s rare to find a team or individual that has the time to do that while simultaneously focusing on general business strategy and objectives. Most teams and agencies are correctly focusing on business objectives and conversion-oriented goals which is why you’re probably already successful.
Take pay per click advertising to the next level: Add a quality-centric PPC Management supplement
If you’re already successful with your paid search program and you want to stay focused on current business objectives, then Premium Services at QualityScores.com are the ideal PPC Management supplement for you.